good design is poetic

A space needs to strive to lift your soul. Otherwise, what’s the point?

good design is intimate

If you touch it, if you so much as look at it, if you walk in it, you need to feel some goosebumps. And so it needs to be created by a caring hand and a compassionate eye.

good design is empathetic

It should know you, reach out to you, invite you in.

good design is simple

It needs to generate its own elegance from paring down its elements to what’s necessary. It needs to make life easier, simplified, less burdened.

good design is less

Save our resources. Add to the world. Don’t take from it. If you can omit it, omit it.

good design is innovative

We seek to see with fresh eyes. To find new answers. To ask new questions.

good design is specific

It’s generated from within, answering a need. It is intentional.